How can you know if your web site is an excellent site, or what is an excellent website?
A good website is a site that works, if you have developed your website to sell some products, you can state that your site is an excellent site if it does offer items.
* But are you offering as lots of items as a good website offers, or you are only offering a few products once in a while?
* Are your sales pages great enouth to consider your website a great site?
* Do you have enough visitors to your site to consider it a great site?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors remain enough time to consider your website a good website?
* How can you know for sure if your website is a good site?
* What type of questions need to you be making to yourself to understand if your webite is an excellent site
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you searching for?
* What kind of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the website comes from a company, then the web pages don ´ t belong to a single person, there ´ s not only one person that can state if you have a good site, so you will have to round up the people that are vitally interested
You will find the techno-geeks, the sales individuals, the general public relations people, etc etc and everybody of them will have their own idea of what is an excellent website
As soon as again as the website belongs to ALL the company, the people on your company who care enough to judge the website, need to be asked to join the group and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Every one of the people who appreciates the website will have their own idea of what they want out of a great site. A number of them will simply be talking on behalf of their own departments, but you should require them to believe on behalf of the business.
Every department can have their own objetives, aspirations and goals, each has his own idea about what is a good site, but they need to think as a business, and the conclusion needs to please the majority of them, and if you can, your need to create a good webpage for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has very first time visitors, returning visitors, curious, purchasers, individuals that arrived by mistake, people that invest a brief time at the site, individuals that spend a very long time at the site, etc.
What kind of visitors do you desire, the ones that reveal regularly, the ones that check out the most pages, buys more things, buys more often or spend the most money?
Which are the most crucial visitors for your company, to believe that you have a good site?
As soon as you get them you can be pleased that your site is a great website.
WHICH IS YOUR PRIORITY?
When you know what everyone wants, you will have to focus on everyone ´ s objectives.
Will you go after increasing visits, selling more items per see, supply more information about the business and it ´ s products, enhancing consumer satisfaction.
After a discussion that will depend upon how many individuals is giving their own opinion about what cares most, you ´ ll end up with your own list of top priorities, and the ones that will not be pleased with their demand, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are telling you that your site is a great website, It depends …
* If your primary priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can likewise utilize some javacript and or cookies.
If your main goal is profits then the sales will have the prominent voice, *.
* If you are going after customer complete satisfaction then you need to concur with the other members of your business how will you gather satisfaction data and how will you weigh it.
All the info that you collect need to assist you take organization choices. 구글상위노출 It ´ s not a matter of getting as much information as you can, because excessive details can be as bad as inadequate information.
Make sure that you continue determining your success, make it part of a constant enhancement procedure, due to the fact that the web modifications month after month.
You ´ ll really be able to tell if your website is an excellent website.
Written by Dr. Roberto A. Bonomi