How can you know if your website is a great website, or what is a good website?
A good site is a site that works, if you have produced your website to sell some products, you can state that your website is an excellent website if it does offer products.
* But are you selling as lots of items as a great website sells, or you are just selling a couple of products from time to time?
* Are your sales pages good enouth to consider your website an excellent website?
* Do you have enough visitors to your website to consider it an excellent site?
* Do you have enough return traffic or all your visitors are very first time visitors?
* Do your visitors remain sufficient time to consider your site a good website?
* How can you understand for sure if your website is a great website?
* What type of questions should you be making to yourself to know if your webite is a great website
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you trying to find?
* What kind of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the website comes from a company, then the web pages don ´ t belong to a bachelor, there ´ s not just one individual that can say if you have a good website, so you will need to round up the people that are vitally interested
You will find the techno-geeks, the sales people, the general public relations people, etc and so on and everybody of them will have their own concept of what is a good site
But once again as the site comes from ALL the business, the people on your company who care enough to judge the site, ought to be asked to sign up with the group and take some responsability about the style of the site
WHAT ARE YOU LOOKING FOR?
Every one of individuals who cares about the site will have their own concept of what they desire out of a great website. A number of them will just be talking on behalf of their own departments, however you must require them to believe on behalf of the company.
Every department can have their own objetives, aspirations and objectives, each has his own idea about what is a great website, however they need to believe as a business, and the conclusion should please most of them, and if you can, your must develop a great webpage for all of them.
트래픽 작업 WHAT KIND OF VISITORS DO YOU HAVE?
Every site has very first time visitors, returning visitors, curious, purchasers, individuals that arrived by mistake, individuals that spend a short time at the website, individuals that invest a long period of time at the website, etc.
What kind of visitors do you desire, the ones that show more frequently, the ones that check out the most pages, buys more stuff, purchases more often or invest the most cash?
Which are the most crucial visitors for your business, to believe that you have an excellent site?
As soon as you get them you can be pleased that your site is a great website.
WHICH IS YOUR PRIORITY?
Once you understand what everybody desires, you will have to prioritize everybody ´ s objectives.
Will you pursue increasing check outs, selling more products per go to, offer more information about the business and it ´ s items, improving consumer complete satisfaction.
After a conversation that will depend upon the number of individuals is providing their own viewpoint about what cares most, you ´ ll end up with your own list of concerns, and the ones that will not be pleased with their demand, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are telling you that your website is a great website, It depends …
* If your primary top priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can likewise utilize some javacript and or cookies.
* If your primary goal is profits then the sales will have the leading voice.
If you are going after client complete satisfaction then you should concur with the other members of your business how will you collect satisfaction information and how will you weigh it, *.
All the info that you gather should assist you take service decisions. It ´ s not a matter of getting as much information as you can, because excessive details can be as bad as insufficient information.
Make sure that you keep on measuring your success, make it part of a constant improvement procedure, due to the fact that the web modifications month after month.
You ´ ll really be able to inform if your site is an excellent website.
Written by Dr. Roberto A. Bonomi