© TSUFIT 2007
Did you catch the American Idol finals last year between Taylor Hicks and Catherine What’s Her Name? Who won? 피클티비 The one with the very best voice? Or the one with the most personality?
I’m gon na inform you a secret, something no one ever informs entrepreneurs. It’s not about being the best! It never ever was. So many business owners lose their time and cash bragging about being the finest. “We offer the best doohickeys …” “We provide the very best customer care …” ‘
It’s dopey to brag about being the very best! Why? ‘Cause
1. Everyone says it.
2. It’s probably not true.
3. We do not believe you anyhow
Don’t worry about it, ’cause
4. We’re not constantly looking for the best.
Take a look at vocalists. The most well-known. The most enjoyed. Are they the best? Rod Stewart’s what, 92? And still churning out struck albums! “Do You Think I’m Sexy?” No Rod. I do not. When the song came out and definitely not now, not 30 years back. In some way a geriatric Rod got to wiggle his properties on American Idol along with Taylor Hicks! Poor Catherine is doing a lame cameos on Ugly Betty.
The “It” Factor
In showbiz, there’s an expression “You’ve got ‘it’.” What’s “it”?
The factor they call it “it” is due to the fact that it’s difficult to put it into words. It’s got something to do with charisma, magnetism, the power to bring in and hold an audience. Honestly, Rod Stewart never ever did it for me, however Elvis definitely had “it”.
Access Your Inner Elvis
I just saw a film about Elvis’ life. Why are people so captivated by Elvis? Why are they still telling me “Tsufit, I just saw Elvis at a convenience store!” when he died prior to Britney Spears was born? Why? Because a character that big never dies.
Why was the man such a star? Was it his appearance, his character, his voice, his music? It’s most likely all of those things– together with this wonderful thing called “it”, but even with Elvis, it took him a while to discover his inner “it”.
In the film, a docu-drama (or shlock-u-drama), Elvis walks into Sun Records, a little Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like yesterday’s news.
It wasn’t a quickie, even for Elvis, to find his original voice. He kept at it and Phillips kept pushing him. Ultimately he did find it. And the rest is history!
What’s this got to make with business owners? Everything!
You got ta find your original voice. You got ta access your Inner Elvis!
Do that and view your star shine.
It’s most likely all of those things– together with this wonderful thing called “it”, however even with Elvis, it took him a while to discover his inner “it”.
In the film, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a small Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like yesterday’s news. It wasn’t a quickie, even for Elvis, to discover his initial voice. You got ta access your Inner Elvis!
© TSUFIT 2007